RSS

Gift Cadbury chocolates to your valentine in an online garden: Social Media Marketing

18 Feb

 

Garden of Love (GOL) is all that valentines need. It is open demonstration of love when you want it to be loud and visible; it is protected and private when you want it so.

It is about flowers, it is about beauty; it is about loving and sharing.

Cadbury choclate or flowers? How about both !

The beauty of GOL is that it does not begin and end with Valentine’s Day. A birthday, an anniversary, a simple “missing you”, a promotion, a celebration, Mother’s Day, Father’s Day, everyone of them is an occasion to plant a flower and share your happiness with friends and family.

Cadbury used Social Media product Garden of Love (GOL) to connect with its customers.

In GOL, when one creates a flower for a friend, he has 3 options to keep the flower alive and dancing.

1-      Water it.

2-      Give it sunlight.

3-      Give it nourishment.

Cadbury’s replaced the nourishment option with their brand initiative. The icon was replaced with their chocolate image. This was a great move. User and friends could click on the Cadbury’s pack and leave it as a sign of goodwill and friendship alongside the flower.

Ahaaa, what a marketing strategy 🙂

Advertisements
 
2 Comments

Posted by on February 18, 2011 in Marketing

 

2 responses to “Gift Cadbury chocolates to your valentine in an online garden: Social Media Marketing

  1. Andy

    February 18, 2011 at 1:24 pm

    haha.. This is great blog.. But guess you a little late in putting up this post. Valentine Day is over (Feb/14/2011)

     
  2. Sonam

    February 18, 2011 at 1:26 pm

    Super Like.. The cadbury’s on GOL , I mean 🙂

     

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s