Garden of Love (GOL) is all that valentines need. It is open demonstration of love when you want it to be loud and visible; it is protected and private when you want it so.
It is about flowers, it is about beauty; it is about loving and sharing.
The beauty of GOL is that it does not begin and end with Valentine’s Day. A birthday, an anniversary, a simple “missing you”, a promotion, a celebration, Mother’s Day, Father’s Day, everyone of them is an occasion to plant a flower and share your happiness with friends and family.
Cadbury used Social Media product Garden of Love (GOL) to connect with its customers.
In GOL, when one creates a flower for a friend, he has 3 options to keep the flower alive and dancing.
1- Water it.
2- Give it sunlight.
3- Give it nourishment.
Cadbury’s replaced the nourishment option with their brand initiative. The icon was replaced with their chocolate image. This was a great move. User and friends could click on the Cadbury’s pack and leave it as a sign of goodwill and friendship alongside the flower.
Ahaaa, what a marketing strategy 🙂