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Customers don’t use banking products in isolation of one another..Are you listening, Banking CEO’s ?

20 May

Hello CEO’s of various banks,

I want to see your banks becoming more and more powerful. So,through this post- I am trying to highlight the importance of all the banking products to be in good shape.

Every day customers will interact with your banking institution in various ways. They might write a cheque and pass it to a third party, visit an ATM to withdraw cash, go online to check if their salary transfer has come in or pay a utility bill, use their credit card to purchase some goods from a retailer, walk into a branch to collect a personal loan application form, or ring up the call center to see what their credit card balance is or report a lost card. If they are sophisticated customer or clients, they may also trade some stocks, transfer some cash from their Euro forex account to their US dollar account, put a lum sum in a mutual fund, or sign up for a home insurance policy online.

Thus, banking is very important, not banks. If Citi offers me better services with respect to all the channels, I would never want to have an account anywhere else(even in a bank which is better than Citi).

Happy strengthening, banking channels, Mr. CEO 😉

dG

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2 Comments

Posted by on May 20, 2011 in Banking

 

2 responses to “Customers don’t use banking products in isolation of one another..Are you listening, Banking CEO’s ?

  1. richa

    May 21, 2011 at 8:22 am

    If Citi offers me better services with respect to all the channels, I would never want to have an account anywhere else(even in a bank which is better than Citi).

    wht does the last statement here mean? “even a bank better than citi”–better in what aspect?

     
  2. Durgesh Gurnani

    December 18, 2011 at 9:16 am

    this means banking is more important than bank’s brand name.. For me services should be good, irrespective of the bank’s brand name in the market.

     

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