Tesco printed 500 of its most popular products on high-resolution paper with barcodes, and posted them at train stations. The intent was to allow busy consumers with no time to head to the supermarket to simply buy their groceries by taking a picture of the barcodes next to the pictures. In effect, it created virtual aisles featuring food on what was designed to look like grocery store shelves. Consumers would use the Tesco application to take pictures of the items and pay, and the goods would then be delivered to the customer’s doorstep. As long as orders were placed before 1 P.M., their items could be delivered the same evening, making the virtual experience even less cumbersome than a real shopping trip!