Lets answer a few questions before we move further. Okay?
What is your favorite toothpaste? Was the same toothpaste around when your dad was younger? Was it around when your grandfather was alive? Isn’t it likely that the same toothpaste will be around when you children and grandchildren grow up? If it has been in business for so long, it surely is making money and profits are bound to go up as the population increases. Plus, it helps if it is regularly coming out with new flavors and toothbrushes, and is hiring good-looking celebrities with pearly white teeth to promote products.
It is simple explanations like these that can help you and me invest in a company like Colgate and own a part of Colgate. So, keep smiling.. If you have it, Flaunt it (I mean white teeths).